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The Evolution of the iMac 1998–2023

Twenty-five years ago this month, Apple fans began unboxing the first iMacs. At the time, computers were beige boxes wired to other beige boxes, toyed with by people in beige sweater vests. Amidst the mundanity, the iMac felt like a revolution. For many of us, that first experience of an iMac was transformative; it created a vision of a technological world that wasn’t all about work. Suddenly, tech was cool.

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