There are two primary ways creative agencies and freelancers typically boost their profits. First, you can acquire more clients.
While this is a reliable method, it has plenty of drawbacks. Finding new customers usually takes time and effort, which significantly cuts into your bottom line. New client relationships are also notoriously tricky. You must set proper expectations, identify potential obstacles so you can avoid them, and figure out their preferred communication and work styles—all within a short period of time.
The second option is often far preferable. Rather than expanding your customer base, grow the lucrativeness of every agreement. In other words, sell more to each client.
Wondering how to do so? Read on for five creative ways to make every contract more profitable...
The post 5 Creative Ways to Make Every Web Design Contract More Profitable appeared first on Vandelay Design.
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